[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_color_gradient_stops=\u00bb#215e6d 86%|rgba(255,255,255,0) 86%\u00bb custom_padding=\u00bb39px||29px|||\u00bb background_color_tablet=\u00bb#215E6D\u00bb background_last_edited=\u00bbon|tablet\u00bb background_enable_color_tablet=\u00bbon\u00bb use_background_color_gradient_tablet=\u00bboff\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row make_equal=\u00bbon\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb1280px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|60px|||false|false\u00bb custom_padding_tablet=\u00bb|0px|||false|false\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbPlanes de mejora de imagen corporativa y marketing a cooperativas\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bb_initial\u00bb title_font=\u00bbPoppins|500|||||||\u00bb title_text_color=\u00bb#F8F4EE\u00bb title_font_size=\u00bb55px\u00bb custom_margin=\u00bb||10px||false|false\u00bb title_font_size_tablet=\u00bb40px\u00bb title_font_size_phone=\u00bb24px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb1280px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bb\u00bfQu\u00e9 se quiere hacer?\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bb_initial\u00bb title_level=\u00bbh2″ title_font=\u00bbPoppins|500|||||||\u00bb title_font_size=\u00bb52px\u00bb title_letter_spacing=\u00bb-0.05em\u00bb title_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb88px|||||\u00bb title_font_size_tablet=\u00bb32px\u00bb title_font_size_phone=\u00bb20px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||12px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n
El Plan de Mejora de Imagen Corporativa y Marketing<\/strong> tiene como objetivo ayudar a las cooperativas agroalimentarias a fortalecer su identidad visual y comunicativa, consiguiendo una imagen s\u00f3lida, coherente y reconocible<\/strong> por parte de sus clientes, socios y consumidores.<\/p>\n Se busca transmitir los valores y la cultura empresarial de cada cooperativa, reforzando la coherencia entre su identidad y su filosof\u00eda de trabajo<\/strong>, lo que fomentar\u00e1 la confianza y la fidelizaci\u00f3n de sus p\u00fablicos.<\/p>\n Mediante reuniones, estudios, sesiones creativas y asesoramiento t\u00e9cnico, se elaborar\u00e1 una estrategia de imagen corporativa adaptada a la realidad y objetivos<\/strong> de cada cooperativa, culminando en la entrega de un Manual de Identidad Corporativa<\/strong> completo.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_enable_image=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/mejoracoopclm.com\/edicion3\/wp-content\/uploads\/2025\/10\/Identidad-visual-para-cooperativas.jpg\u00bb title_text=\u00bbIdentidad visual para cooperativas\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb1280px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bb\u00bfQu\u00e9 se va a hacer y c\u00f3mo?\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bb_initial\u00bb title_level=\u00bbh2″ title_font=\u00bbPoppins|500|||||||\u00bb title_font_size=\u00bb52px\u00bb title_letter_spacing=\u00bb-0.05em\u00bb title_line_height=\u00bb1.2em\u00bb title_font_size_tablet=\u00bb32px\u00bb title_font_size_phone=\u00bb20px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb1280px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbActuaci\u00f3n\u00bb url=\u00bb#\u00bb image=\u00bbhttps:\/\/mejoracoopclm.com\/edicion3\/wp-content\/uploads\/2025\/10\/1s.png\u00bb image_icon_width=\u00bb54px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb855px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb custom_margin=\u00bb||4px|||\u00bb custom_padding=\u00bb15px|20px|28px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover=\u00bb103%|103%\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb]<\/p>\n An\u00e1lisis de la cooperativa: revisi\u00f3n de su misi\u00f3n, visi\u00f3n y valores<\/strong> para comprender su cultura y posicionamiento.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbActuaci\u00f3n\u00bb url=\u00bb#\u00bb image=\u00bbhttps:\/\/mejoracoopclm.com\/edicion3\/wp-content\/uploads\/2025\/10\/2s.png\u00bb image_icon_width=\u00bb54px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb855px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb custom_margin=\u00bb||4px|||\u00bb custom_padding=\u00bb15px|15px|26px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover=\u00bb103%|103%\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb]<\/p>\n Estudio y an\u00e1lisis de la informaci\u00f3n recibida. Sesiones de brainstorming<\/em> para generar ideas y enfoques creativos. Elaboraci\u00f3n de bocetos y pruebas de dise\u00f1o<\/strong>. Digitalizaci\u00f3n del logotipo<\/strong> y selecci\u00f3n de colores corporativos<\/strong> acordes a la identidad deseada. Env\u00edo de propuestas<\/strong> y ajustes finales.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbActuaci\u00f3n\u00bb url=\u00bb#\u00bb image=\u00bbhttps:\/\/mejoracoopclm.com\/edicion3\/wp-content\/uploads\/2025\/10\/3s.png\u00bb image_icon_width=\u00bb54px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb855px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb custom_margin=\u00bb||4px|||\u00bb custom_padding=\u00bb15px|16px|37px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover=\u00bb103%|103%\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb]<\/p>\n Adaptaci\u00f3n del dise\u00f1o a diferentes formatos y soportes<\/strong> (papeler\u00eda, etiquetado, web, redes sociales, se\u00f1al\u00e9tica, etc.).<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbActuaci\u00f3n\u00bb url=\u00bb#\u00bb image=\u00bbhttps:\/\/mejoracoopclm.com\/edicion3\/wp-content\/uploads\/2025\/10\/4s.png\u00bb image_icon_width=\u00bb54px\u00bb icon_alignment=\u00bbleft\u00bb content_max_width=\u00bb855px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb custom_margin=\u00bb||4px|||\u00bb custom_padding=\u00bb15px|12px|29px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover=\u00bb103%|103%\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb]<\/p>\n Entrega del Manual de Identidad Corporativa<\/strong>, documento que recoger\u00e1 las normas gr\u00e1ficas, colores, tipograf\u00eda, aplicaciones y criterios de uso de la nueva imagen.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbAbout\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f8f4ee\u00bb background_enable_image=\u00bboff\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbcenter_left\u00bb background_horizontal_offset=\u00bb-9%\u00bb background_blend=\u00bbmultiply\u00bb custom_padding=\u00bb86px||86px||true|\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb1280px\u00bb custom_padding=\u00bb||17px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bb\u00bfQu\u00e9 se quiere conseguir?\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bb_initial\u00bb title_level=\u00bbh2″ title_font=\u00bbPoppins|500|||||||\u00bb title_font_size=\u00bb52px\u00bb title_letter_spacing=\u00bb-0.05em\u00bb title_line_height=\u00bb1.2em\u00bb custom_margin=\u00bb||24px|||\u00bb title_font_size_tablet=\u00bb32px\u00bb title_font_size_phone=\u00bb20px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb3_5,2_5″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb1280px\u00bb custom_padding=\u00bb7px||10px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||12px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Se prev\u00e9 realizar 8 Planes de Imagen Corporativa y Marketing<\/strong> en cooperativas y SAT de Castilla-La Mancha.<\/p>\n Una imagen corporativa potente permite atraer nuevos clientes, reforzar la identidad interna y potenciar el sentimiento de pertenencia dentro de la organizaci\u00f3n.<\/p>\n [\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/mejoracoopclm.com\/edicion3\/wp-content\/uploads\/2025\/10\/Imagen-y-marketing-para-cooperativas.jpg\u00bb title_text=\u00bbImagen y marketing para cooperativas\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb||12px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Los resultados esperados son:<\/p>\n [\/et_pb_text][et_pb_blurb title=\u00bbDisponer de un diagn\u00f3stico cuantificado de las emisiones de CO\u2082.\u00bb url=\u00bb#\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb\||divi||400″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb40px\u00bb content_max_width=\u00bb630px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb transform_scale_last_edited=\u00bboff|desktop\u00bb transform_translate_last_edited=\u00bboff|desktop\u00bb transform_rotate_last_edited=\u00bboff|desktop\u00bb transform_skew_last_edited=\u00bboff|desktop\u00bb transform_origin_last_edited=\u00bboff|desktop\u00bb transform_styles_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb3px||4px|||\u00bb custom_padding=\u00bb15px|50px|10px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb103%|103%\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbEstablecer planes de acci\u00f3n para su reducci\u00f3n progresiva.\u00bb url=\u00bb#\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb\||divi||400″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb40px\u00bb content_max_width=\u00bb630px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb transform_scale_last_edited=\u00bboff|desktop\u00bb transform_translate_last_edited=\u00bboff|desktop\u00bb transform_rotate_last_edited=\u00bboff|desktop\u00bb transform_skew_last_edited=\u00bboff|desktop\u00bb transform_origin_last_edited=\u00bboff|desktop\u00bb transform_styles_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb-1px||4px|||\u00bb custom_padding=\u00bb15px|50px|10px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb103%|103%\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbAcceder a mercados y clientes m\u00e1s exigentes, que valoran la sostenibilidad ambiental.\u00bb url=\u00bb#\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb\||divi||400″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb40px\u00bb content_max_width=\u00bb630px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb transform_scale_last_edited=\u00bboff|desktop\u00bb transform_translate_last_edited=\u00bboff|desktop\u00bb transform_rotate_last_edited=\u00bboff|desktop\u00bb transform_skew_last_edited=\u00bboff|desktop\u00bb transform_origin_last_edited=\u00bboff|desktop\u00bb transform_styles_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb-1px||4px|||\u00bb custom_padding=\u00bb15px|50px|10px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb103%|103%\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbMejorar la reputaci\u00f3n y posicionamiento de la cooperativa en el \u00e1mbito de la responsabilidad social y medioambiental.\u00bb url=\u00bb#\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb\||divi||400″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb40px\u00bb content_max_width=\u00bb630px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb 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fb_built=\u00bb1″ admin_label=\u00bbAbout\u00bb _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb130px||130px||true|\u00bb collapsed=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb1280px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bb\u00bfQu\u00e9 cambios se van a generar en la empresa?\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bb_initial\u00bb title_level=\u00bbh2″ title_font=\u00bbPoppins|500|||||||\u00bb title_font_size=\u00bb52px\u00bb title_letter_spacing=\u00bb-0.05em\u00bb title_line_height=\u00bb1.2em\u00bb title_font_size_tablet=\u00bb32px\u00bb title_font_size_phone=\u00bb20px\u00bb title_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n Tradicionalmente, las cooperativas agroalimentarias han dedicado pocos recursos a la imagen de marca, manteniendo en muchos casos identidades visuales desactualizadas<\/strong>.<\/p>\n Con este servicio se busca que las cooperativas:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.25.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbModernicen su identidad y refuercen su presencia comercial.\u00bb url=\u00bb#\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb\||divi||400″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb40px\u00bb content_max_width=\u00bb630px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb transform_scale_last_edited=\u00bboff|desktop\u00bb transform_translate_last_edited=\u00bboff|desktop\u00bb transform_rotate_last_edited=\u00bboff|desktop\u00bb transform_skew_last_edited=\u00bboff|desktop\u00bb transform_origin_last_edited=\u00bboff|desktop\u00bb transform_styles_last_edited=\u00bboff|desktop\u00bb custom_margin=\u00bb-1px||4px|||\u00bb custom_padding=\u00bb15px|50px|10px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb transform_scale__hover=\u00bb103%|103%\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbMejoren la presentaci\u00f3n y promoci\u00f3n de sus productos.\u00bb url=\u00bb#\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb\||divi||400″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb40px\u00bb content_max_width=\u00bb630px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb custom_margin=\u00bb||4px|||\u00bb custom_padding=\u00bb15px|50px|10px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover=\u00bb103%|103%\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbIncrementen sus ventas y capacidad de penetraci\u00f3n en nuevos mercados.\u00bb url=\u00bb#\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb\||divi||400″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb40px\u00bb content_max_width=\u00bb630px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb custom_margin=\u00bb||4px|||\u00bb custom_padding=\u00bb15px|50px|10px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover=\u00bb103%|103%\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00bbSe posicionen como empresas atractivas, innovadoras y comprometidas.\u00bb url=\u00bb#\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb\||divi||400″ icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb40px\u00bb content_max_width=\u00bb630px\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb header_level=\u00bbh3″ header_font_size=\u00bb19px\u00bb header_line_height=\u00bb1.1em\u00bb body_font=\u00bb||||||||\u00bb body_font_size=\u00bb15px\u00bb background_color=\u00bb#F8F4EE\u00bb custom_margin=\u00bb||4px|||\u00bb custom_padding=\u00bb15px|50px|10px|15px|false|false\u00bb link_option_url=\u00bb#\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb transform_styles__hover_enabled=\u00bbon|hover\u00bb transform_scale__hover=\u00bb103%|103%\u00bb transform_scale__hover_enabled=\u00bbon|hover\u00bb transform_translate__hover_enabled=\u00bbon|desktop\u00bb transform_rotate__hover_enabled=\u00bbon|desktop\u00bb transform_skew__hover_enabled=\u00bbon|desktop\u00bb transform_origin__hover_enabled=\u00bbon|desktop\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb21px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n En definitiva, la imagen corporativa se convertir\u00e1 en una herramienta estrat\u00e9gica de competitividad y sostenibilidad<\/strong> empresarial.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" El Plan de Mejora de Imagen Corporativa y Marketing tiene como objetivo ayudar a las cooperativas agroalimentarias a fortalecer su identidad visual y comunicativa, consiguiendo una imagen s\u00f3lida, coherente y reconocible por parte de sus clientes, socios y consumidores. Se busca transmitir los valores y la cultura empresarial de cada cooperativa, reforzando la coherencia entre […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-304","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mejoracoopclm.com\/edicion3\/wp-json\/wp\/v2\/pages\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mejoracoopclm.com\/edicion3\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mejoracoopclm.com\/edicion3\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mejoracoopclm.com\/edicion3\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mejoracoopclm.com\/edicion3\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":3,"href":"https:\/\/mejoracoopclm.com\/edicion3\/wp-json\/wp\/v2\/pages\/304\/revisions"}],"predecessor-version":[{"id":311,"href":"https:\/\/mejoracoopclm.com\/edicion3\/wp-json\/wp\/v2\/pages\/304\/revisions\/311"}],"wp:attachment":[{"href":"https:\/\/mejoracoopclm.com\/edicion3\/wp-json\/wp\/v2\/media?parent=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}